Signal Haus

Signal Haus was spending well on ads and converting well on the form. Everything after that was where the money disappeared. Calls rang out after hours, callbacks depended on whoever remembered, and nobody could say which campaign produced a signed client. They assumed they had a traffic problem. They had a follow-up problem.

The funnel leaked between click and conversation

We walked their funnel as a lead would. The form worked. What happened next did not. 41% of inbound calls went unanswered outside business hours with no capture at all. Web enquiries waited an average of four hours for a first reply, by which point the prospect had usually called a competitor. And with no attribution in place, they were optimising ad spend on guesswork, pouring budget into the campaign that felt busiest rather than the one that closed.

Answer everything, instantly, then book it

A voice AI agent now answers every inbound call within two rings, day or night. It qualifies naturally, handles the common questions, books straight into the calendar, and writes the full transcript and outcome into the CRM before the call ends. Anything it cannot handle is escalated to a human with context attached rather than dumped into voicemail. Web enquiries trigger an instant call-back sequence, and full attribution now tracks every lead from ad to signature.

Tuned on their real calls, not a generic script

We trained the voice agent on their actual sales conversations and objection patterns, then ran it in shadow mode alongside the team before letting it take live calls. Attribution was wired end to end so every closed deal traces back to the campaign that produced it.

What changed