CRM + Onboarding 2024
Meridian Finance Cover
Client
Meridian Finance
Industry
Fintech · Financial Services
Year
2024
Services
CRM · Onboarding Automation · Compliance
Engagement
Flat scope, 6 weeks

Meridian was winning clients faster than it could onboard them. Every new account meant five days of paperwork, document chasing, identity checks and manual account setup, handled across email and a CRM that was not built for it. Clients who had already said yes were dropping out during onboarding, which is the most expensive place to lose someone.

The Challenge

Losing signed clients during onboarding

The audit followed twenty recent onboardings end to end. Each one touched four systems and required a staff member to chase documents an average of six times. Nothing was tracked centrally, so nobody knew a client had stalled until someone thought to check. In a regulated business the temptation is to blame compliance for the delay, but compliance was not the bottleneck. Manual coordination was.

The Approach

Automate the coordination, never the compliance

We automated everything around the regulated steps while leaving human sign-off exactly where the rules require it. Signature triggers the chain: document requests fire automatically with smart reminders, identity verification runs through an integrated provider, account setup happens on approval, and every action is logged to an immutable audit trail. The client sees one clear status page instead of a stream of chase emails.

The Build

Built for the auditor as much as the client

Every automated step writes a timestamped record, so the compliance team can reconstruct any onboarding on demand. We ran the new chain alongside the manual process for three weeks and reconciled every case before switching over.

By the numbers

What changed

4 hrsOnboarding, down from 5 days
0Compliance steps skipped
68%Fewer drop-offs
3xAccounts per month

“Five days to four hours, and the auditors were happier with the new trail than the old one.”

Operations Lead · Meridian Finance

Same problem?

Let's find your leaks

This build started with a free audit, and so can yours. Send us the process that frustrates you most and within 24 hours we map where it breaks and what each break costs you monthly. No commitment, and the map is yours to keep.